Guest Comeback Kit

The part that stings

You won them the first time. You still pay every time they come back.

A couple loved their stay with you last spring. They want to come back. So they open the same booking app they used last time, find you again and book. The platform takes its cut all over again, typically 15–20% of the room rate.

Most properties never follow up with past guests at all. No email and no reminder, so no reason for the guest to book direct. Those guests are the cheapest bookings you'll ever get, and every one you don't bring back directly is money handed to someone else.

Next season's bookings are being decided right now. Please keep reading.

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Illustration · a returning guest's 3-night stay

3 nights × $150$450.00

OTA commission at 15%−$67.50

OTA commission at 20%−$90.00

Same guest, booked direct$0 fee

Example figures for illustration. Your rate and commission will differ.

A fanned-out set of guest email templates: thank you for staying, how was your stay, one last reminder, thank you so much and a special offer – each with a photo header and a call-to-action button

Win guests back with our proven email sequence.

Three steps

Here's how it works

Capture the guest

Your front desk uses the Check-In Script to ask for guests' email addresses in a warm, natural way, with their consent, while handing over the keys. The one-page Email Capture Guide shows exactly how to ask and what to record.

A smiling host hands a brass room key to a couple at a cozy reception desk while the guest writes her email address on a small 'Stay in touch' card

Plant the seed

Customize the "Book Direct Next Time" room card in Canva in about 10 minutes, print it and put it in every room. Guests leave knowing there's a better way to book next time, and how to do it.

A cream in-room card with a gold folded corner from your hosts: 'Book direct next time' – late checkout & a local treat on arrival for returning guests – www.yourplace.com/book

Stay top of mind all year

Paste the Guest Comeback AI Assistant into ChatGPT, Claude or Gemini, tell it about your property, your area and your returning-guest perk, and it writes 40 guest emails in your voice: 4 starter emails plus 3 options for every month. Pick your favorites, load them into your email tool, and it's done.

A hand holds a smartphone showing a personal email from the hotel a past guest stayed at, with a photo of the porch, in a cozy living room

Sent automatically after each stay

4 emails that follow every guest home

Day 2Thank you for staying
Week 3Local tips & memories
Month 6Your returning-guest offer
Month 11One year since your stay

Sent to all past guests, one per month

36 monthly emails: 3 options for every month

MemoryBrings their stay back to life
MomentWhat's happening in your area that month
ReasonA concrete reason to book direct now
Your pickSend one per month. Keep the other two for next year.

↓Every guest who checks out from now on gets a friendly, well-timed reminder of you, and a simple reason to book directly next time.↓

Why this works

Your past guests aren't strangers

A host warmly hugs a returning guest at the front door on an autumn afternoon, with suitcases on the porch

They've slept in your beds, eaten in your restaurant and chatted with your team about the best things to do in the area. Winning a brand-new guest online is hard and expensive. Getting a happy guest to come back is much easier. They just need to remember you, and to know there's a reason to book with you directly.

That's the entire job of this kit.

The card plants the idea while they're still at your place. The check-in script gets you permission to stay in touch. The emails keep you in their inbox, gently, about once a month, so when they start planning their next trip, you're the first place they think of, and your own booking link is right there.

It's not complicated, and you don't need a marketing department. You only need the system set up once.

Get the kit for $17 →

Everything in the kit

What's included?

The Guest Comeback AI Assistant

Not a quick prompt you'd write yourself: a 3,000+ word playbook with the structure, monthly angles, tone styles and examples already built in. Paste it into ChatGPT, Claude or Gemini, answer a few simple questions about your place (or just talk), and it writes 40 emails in your voice: 4 starter emails that follow every guest home, plus 3 options for every month of the year. Pick one per month, keep the rest for next year, and paste them straight into your email tool.

"Book Direct Next Time" Room Card Template

A ready-made Canva template for a card to leave in each room. Add your logo, photo, website and returning-guest perk, then print. It takes about 10 minutes.

The Check-In Script

Word-for-word lines for asking guests for their email address at check-in in a way that feels warm and hospitable, not salesy, with a few variations so every member of your front desk team can pick the one that sounds like them.

The Guest Email Capture Guide

A one-page guide to collecting guest emails properly. Booking platforms often hide your guests' real email addresses, so this shows you how to get permission directly and in person, what to record and how to keep it tidy and consent-based.

Quick-Start Welcome Guide

A short guide that walks you through setting up the whole kit in one afternoon, step by step, in the right order.

BONUSThe Returning Guest Perk List

20 low-cost "thank you for coming back" perks you can offer direct bookers (think late checkout, a local treat on arrival or a room upgrade when one's free) that make booking direct the obvious choice without discounting your rooms into the ground.

$17 One-time payment · no subscription

Instant access to the complete kit · 30-day "Keep Everything" guarantee

Get the complete kit for $17 →

Your afternoon

Here's what your afternoon looks like after joining

Top-down view of a wooden table with a laptop showing a list of email drafts, a cup of coffee, a stack of printed 'Book direct next time' cards, a pen and a notebook

2:00pm

You grab a coffee, open the Quick-Start Welcome Guide and see exactly what to do and in what order. No overwhelm.

2:15pm

You paste the Guest Comeback AI Assistant into ChatGPT and tell it about your place: the rooms, the restaurant, the view, the local spot everyone raves about. You mention your returning-guest perk.

2:30pm

Your 4 starter emails are ready. The thank-you email sounds like you wrote it yourself. You reply "yes" and the assistant moves on to the monthly emails.

3:30pm

All 40 emails are sitting in front of you. For December you pick the one that mentions the holiday market in town. You think, "I'd actually enjoy getting this."

4:00pm

You've pasted your starter emails and your first monthly picks into your email tool and set the timings. That's the part you've been putting off for years, and it's finished.

4:20pm

You pop your logo and photo into the room card template and send it to the printer for every room.

4:40pm

You read through the Check-In Script, pick the version that fits your style and share it with your front desk team.

The next day

A couple arrives. Your team hands them the key and uses the new line, and they're delighted to leave their email. Your comeback system has its first guest.

Next spring

An email lands in their inbox reminding them of the wonderful weekend they had with you, and your returning-guest perk. They click through to your website, not an app.

This is what's possible once the system is set up, and you can have it set up this week.

Don't do this alone

No staring at a blank page wondering what to write

The Guest Comeback AI Assistant writes 40 emails for you, in your voice, with 3 options to choose from every month.

No awkward "can I have your email?" moments

The Check-In Script gives your team natural, friendly wording that guests are happy to say yes to.

No fiddling with design software

The room card template is done. Just add your details and print.

No confusion about hidden OTA email addresses

The Email Capture Guide shows you how to collect real contact details directly from your guests, with their permission.

No guessing what to offer returning guests

The Perk List gives you 20 ideas that cost little and make booking direct feel special.

No wondering if it's worth $17

You're covered by the 30-day "Keep Everything" guarantee, so the only thing you spend is one afternoon.

I want the complete kit →

Questions owners and managers ask

Frequently asked questions

"I'm not a writer. Will the emails actually sound like us?"

Yes. The Guest Comeback AI Assistant asks about your property, your area and how you like to talk to guests, then writes in that style. You can ask it to make any email warmer, shorter or more "you" until you're happy with it. You're always in control of what gets sent.

"Which AI tool do I need?"

Any of the big three: ChatGPT, Claude or Gemini. You copy the prompt from the kit, paste it into a new chat and press send. The assistant takes it from there. Free accounts work too, though you may run into daily message limits, so a paid plan makes longer sessions more comfortable.

"Won't 40 emails annoy my guests?"

You won't send all 40. Every guest gets the 4 starter emails after their stay, and then you send one email a month to your list. The 3 options per month are there so you can pick the one that fits best, and keep the others for next year and the year after.

"Do I need a special email tool?"

You'll need an email tool that can send scheduled emails. Many properties use a simple, low-cost newsletter service, and many property management systems have one built in. The Quick-Start Welcome Guide gives you pointers on setting it up. The kit writes the emails, and you choose where to send them from.

"Is it OK to ask guests who booked through Booking.com or Expedia for their email?"

Every platform has its own terms, and you should check yours. The kit is built around asking guests in person, with their clear consent, and giving them a genuinely good reason to stay in touch. It doesn't involve messaging guests through the platform to steer them away. The Email Capture Guide explains the respectful, permission-based way to do it.

"Does this work for a hotel with a front desk team?"

Yes. The check-in script is written so anyone at your front desk can use it, and the emails go out from your property, signed by you or your general manager. The more rooms you have, the more past guests you can win back, and the more commission you keep.

"How many direct bookings will I get?"

That depends on your property, your guests and how consistently you use the system, so we won't promise a number. What the kit gives you is the complete setup to stay in touch with every guest and give them a clear reason to book with you directly next time, something most properties never have.

"How long does it take to set up?"

Most properties can set up the whole kit in one afternoon. After that, it runs quietly in the background. Your team just keeps using the check-in script with each new guest.

The real cost of waiting

Every guest who checks out without a reason to come back costs you

A beautifully made guest room in soft morning light with a small 'Book direct next time' card resting on the bed

Each guest who leaves without an email captured, without a card in their hand and without a reason to book direct is a guest you'll probably pay commission on again, if they come back at all.

On a 3-night stay at $150 a night, that's $67–90 in commission every time. The kit costs $17, once.

Next year's bookings are being shaped by how this year's guests leave.

Here's your choice:

Option 1

Get the kit today for $17. Set everything up this week. Every guest from now on leaves with a reason to come back, and book directly with you.

Option 2

Keep doing what you're doing, and keep paying commission every time a guest who already loves your place comes back.

The kit is ready. Your next guests are already on the calendar.

Get the kit for $17 →

The investment

The complete Guest Comeback Kit$17 USD

PaymentOne-time, no subscription

Commission on one returning guest (example)$67–90

Example: 3 nights × $150 at 15–20% commission. Your rate and commission will differ.

The Guest Comeback AI Assistant: 40 guest emails in your voice (works in ChatGPT, Claude or Gemini)
"Book Direct Next Time" Room Card Template
The Check-In Script
The Guest Email Capture Guide
Quick-Start Welcome Guide
BONUS: The Returning Guest Perk List

All delivered instantly. No monthly fees. Just the complete kit.

Get the complete kit →

All six kit components numbered 1 to 6: the Guest Comeback AI Assistant on a laptop, the Book Direct Next Time room card template, the Check-In Script, the Guest Email Capture Guide, the Quick-Start Welcome Guide and the bonus Returning Guest Perk List

30day
keep everything

My "Keep Everything" 30-Day Guarantee

Here's the deal: I want you to try the Guest Comeback Kit completely risk-free.

Get instant access. Open everything. Use the Guest Comeback AI Assistant to write your emails. Print your room cards. Try the check-in script on your next guests.

If at any point in the next 30 days you decide this isn't for you, for any reason or for no reason at all, just send me an email and I'll refund every penny.

No questions asked. No hoops to jump through. No awkward back-and-forth.

And here's the best part: you keep everything.

That's right. Keep the Guest Comeback AI Assistant. Keep every email it wrote for you. Keep the room card template, the script, the guide and the perk list.

Why would I do this?

Because I know how much easier this makes things. Once you see 40 guest emails written in about an hour, in your own voice, and your cards are sitting in every room, you'll wonder why you ever left it to chance.

I'd rather take on 100% of the risk myself than have you sitting on the fence wondering "what if?"

So here's what this means:

You're not risking $17. You're not risking anything. You're simply deciding whether you want a ready-made system that gives every guest a reason to come back and book directly with you.

If it's not right for you, you get your money back AND you keep everything.

That's as fair as I can possibly make it.

The only way you lose is by waiting.

Start risk-free today →

One last thing

You've already done the hard part

You don't need to figure this out alone.

You don't need to learn email marketing, hire a designer or spend your team's precious hours writing newsletters.

You don't need to keep paying commission on guests you already won.

The Guest Comeback Kit gives you everything in one place (the script, the card and 40 guest emails) so every guest who stays with you leaves with a reason to come back and book direct.

You've made people love staying with you. Now let's make sure they come back to you.

This week could be the week you finally set up your comeback system.

Or it could be another season of watching happy guests rebook through the apps.

The kit is ready, it's $17, and your next guests are on their way.

And with the 30-day "Keep Everything" guarantee, you literally cannot lose.

Bring my guests back direct →

Stop Paying Commission Twice